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"Okay to Play?"is a new print campaign by Entertainment Software Rating Board, to promote awareness of video game ratings to parents.
| Quote | New Public Service Campaign Endorsed by Ad Council and Developed by MK Advertising
NEW YORK--(BUSINESS WIRE)--Oct. 7, 2003--Just in time for the holiday shopping season, the Entertainment Software Rating Board (ESR is launching a consumer print ad campaign featuring the new slogan "OK to Play?" The campaign, which targets parents of children who play video games, aims to raise consumer awareness and increase use of the ESRB rating system. ESRB ratings appear on the front and back of all computer and video game boxes.
The campaign, which targets parents of children who play video games, aims to raise consumer awareness and increase use of the ESRB rating system. ESRB ratings appear on the front and back of all computer and video game boxes. |
For the rest: Video Games Rating Awareness.
Enjoy! |
 Foe |
  Posted 7th Oct 2003 8:18pm |
The one and only!
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This is a good idea, but if parents don't take the time to find out already, really don't know if theis will help. |
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Garner  |
Posted 7th Oct 2003 10:39pm |  |
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ESRB aren't the only content ratings board, they're probably doing this so parents demand to see their rating on a product
Generals : Zero Hour is rated in Europe by PEGI (Pan European Game Information) Its the first time I've seen a game for a while that doesn't have an ESRB logo anywhere on it... |
"Science is this extraordinary transnational, transcultural, trans-everything language which is the only way to discover Truth and its regrettable that billions are still stuck in the Middle Ages believing the crap propagated by Popes and priests..."
- Peter Atkins |
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| RHF |
Posted 8th Oct 2003 12:05am | |
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Yeah that is cool, Young kids are getting too clever these days, they all learn about the bad side of the internet too quickly and end up just downloading games.
Hows it going to happen in the future with packages such as Steam being about? Steam lets you download all of the half-life games, does that have any warning for children on it? I'm guessing that in the next five years we wont buy games, we will simply download them.
Where does it leave that ratings board? |
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| DemonHunter |
Posted 8th Oct 2003 12:09am |
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I'll always prefer to have them on disc.
The tangibility of it is worth it.
I don't intend to pay for Downloads. I want a product I can SEE and TOUCH for my money.
People thought we'd do all our shopping online by 2000..ain't gonna happen. ALOT of people like me prefer to go to a store for the tangibility of the product and getting to see before you buy. |
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| RHF |
Posted 8th Oct 2003 12:11am | |
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| Quoting DemonHunter | I'll always prefer to have them on disc.
The tangibility of it is worth it.
I don't intend to pay for Downloads. I want a product I can SEE and TOUCH for my money.
People thought we'd do all our shopping online by 2000..ain't gonna happen. ALOT of people like me prefer to go to a store for the tangibility of the product and getting to see before you buy. |
I prefer to buy also, hard disks are crap and volatile, CD's will last for years if kept nicely.
I think the internet will get to a speed and stage where we will buy straight online as computers/internet become more integeral to our lives and CD's will be phased right out. Storing data on chips (like Compact Flash) I would say is the future rather than hard disks. |
| Blog - BBS - Dev |
Modified Oct 8th, 12:12am by RHF |
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| PM LeaderIshbu |
Posted 8th Oct 2003 12:13am |
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| Quoting DemonHunter | I'll always prefer to have them on disc.
The tangibility of it is worth it.
I don't intend to pay for Downloads. I want a product I can SEE and TOUCH for my money.
People thought we'd do all our shopping online by 2000..ain't gonna happen. ALOT of people like me prefer to go to a store for the tangibility of the product and getting to see before you buy. |
Yeah I just feel better knowing i bought a game from a store and the money is going 2 get the designers more money 2 make better games.
Imagine if halo 4 pc was (or maybe it is i dont kno) out on the internet 4 people 2 download 4 free. So little money would be coming 2 bungie 4 making halo 2.
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| DemonHunter |
Posted 8th Oct 2003 12:15am |
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| Quoting PM LeaderIshbu | | Quoting DemonHunter | I'll always prefer to have them on disc.
The tangibility of it is worth it.
I don't intend to pay for Downloads. I want a product I can SEE and TOUCH for my money.
People thought we'd do all our shopping online by 2000..ain't gonna happen. ALOT of people like me prefer to go to a store for the tangibility of the product and getting to see before you buy. |
Yeah I just feel better knowing i bought a game from a store and the money is going 2 get the designers more money 2 make better games.
Imagine if halo 4 pc was (or maybe it is i dont kno) out on the internet 4 people 2 download 4 free. So little money would be coming 2 bungie 4 making halo 2.
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It is, but there are enough honest people to balance it out.
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| RHF |
Posted 8th Oct 2003 12:22am | |
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I split my post into two bits.
The dodgy downloading.
and the legitimate downloads.
Obviously you would have to pay for games, but I dont know how it would be rated.
as the kid is gonna go:
+daddy, can I borrow your card so I can get a game
+yes son, just as long as it isn't too much
Which the games should be cheaper, as the developer only has to keep the site and the download servers running, rather than paying for boxing manuals, cd duplication, shipping, etc. Its gonna be a change, and one I can imagine happening. |
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| DemonHunter |
Posted 8th Oct 2003 12:26am |
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I'll pay the extra bit for the CD and box. and I know Plenty of others who will too.
Thats like the prediction in the 1950's "by the year 2000 we will only have to work 10 hours a week, the rest will be taken care of for us." made sense, but doesn't happen in reality. |
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