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Interesting.
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October 15, 2003 - The Federal Trade Commission has published the results of their mystery shopper survey. For the survey, teenagers between the ages of 13 and 16 had to go into stores and cinemas and try to purchase M-rated games, R-rated DVDs, music CDs with 'explicit lyrics' and tickets to R-rated films.
In relation to games, the FTC found that it was becoming increasingly harder for the kids to buy the mature games, but still relatively easy overall. 69% were able to purchase the game, and only 24% of cashiers ever asked for the age of the customer. In 2001 (when the survey was last carried out) 78% of kids were able to buy the games and 21% were asked their age. 2000's results indicated that 85% could buy the mature games.
While the amount of kids able to buy the games continues to fall steadily, age checking and in-store advertisements regarding age requirements have increased slightly in their number, however. The ESRB is soon to launch new in-store advertising to make retailers and parents aware of the age restrictions on games.
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Source: IGN.com |
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